Buyer beware! What you need to consider when choosing an outsourcing partner.
The eternal debate continues: when it comes time for your next product or service, is it better to insource or to outsource? (more…)
A story of how to update medical device consumables business to compete today – or just kick ass
To simply reiterate what you’ve already been told, in order to compete, medical device manufacturers must: 1. Design for ease-of-use for new buyers and users, 2. Innovate business models, 3. Increase efficiencies in operations and 4. Partner as m [...]
You know the digital WHY but do you know the HOW for your products?
You have all seen the latest figures: this year 9 out of 10 executives are making digital strategy a top priority and by 2020 we’ll see more than 3 trillion connected devices in operation. (more…)
Knowing and understanding your customer’s needs is important for any business but it the medtech space identifying the user can be a challenge. (more…)
How do smart, connected devices fit into your marketing plan and digital strategy for the coming year? (more…)
Logic PD’s Jason Voiovich was featured in the Star Tribune Movers & Shakers column for his promotion to Chief Customer Officer. (more…)
In today’s digital world, medical device companies face a multitude of threats when it comes to securing and managing protected health information (PHI). (more…)