Require a smarter approach to outsourcing?

Require a smarter approach to outsourcing?
Buyer beware! What you need to consider when choosing an outsourcing partner. The eternal debate continues: when it comes time for your next product or service, is it better to insource or to outsource? (more…)

A Digital Solution to Beat Out the Counterfeits

Digital Solution
A story of how to update medical device consumables business to compete today – or just kick ass To simply reiterate what you’ve already been told, in order to compete, medical device manufacturers must: 1. Design for ease-of-use for new buyers and users, 2. Innovate business models, 3. Increase efficiencies in operations and 4. Partner as m [...]

A Digital Product Strategy is a Must to Compete in the New Digital Economy

digital product strategy
You know the digital WHY but do you know the HOW for your products? You have all seen the latest figures: this year 9 out of 10 executives are making digital strategy a top priority and by 2020 we’ll see more than 3 trillion connected devices in operation. (more…)

Research Before Development

Knowing and understanding your customer’s needs is important for any business but it the medtech space identifying the user can be a challenge. (more…)

Digital Strategy, The IoT, And The Birth Of The Truly Integrated Marketing Plan

CMO Logo
How do smart, connected devices fit into your marketing plan and digital strategy for the coming year? (more…)

Movers & Shakers: Jason Voiovich

Logic PD’s Jason Voiovich was featured in the Star Tribune Movers & Shakers column for his promotion to Chief Customer Officer. (more…)

5 Strategies for Protecting Patient Data

In today’s digital world, medical device companies face a multitude of threats when it comes to securing and managing protected health information (PHI).  (more…)

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